Notes from the field
I N S I G H TReflections, observations, and lessons from conferences, exhibitions, and industry events.
Why Business Events Are Becoming a Lead Generation Strategy
2026 Business Event Summit
(Location) Seoul, Korea/ (Host) Event-Us
Ideas, Pitches, and Perspectives from Jakara
2025 AFECA MICE Youth Challenge
(Location) Jakarta/ (Host) AFFECA
Shaping the Future of Mega Events
2026 Korea MICE Tourism Society Spring Conference
(Location) Seoul, Korea/ (Host) Korea MICE Tourism Society
![[ITB Asia 2024] How Destinations Promote Themselves](https://images.squarespace-cdn.com/content/v1/6a57374d7c4915318a1d52b0/1784523590214-BJZ8FBRDFQ3B52G45RVS/KakaoTalk_20260720_135856525.jpg)